Ferrari Ferrari

Ferrariferrari.com is an online publications, vertical and participatory.
Vertical because the topics are aimed at Ferrari owners, fans and communities

Participatory because the content is produced by the editorial commented, discussed and enriched by the community of readers through comments.
The sites of Ferrari Ferrari therefore have a unique position between the standard website (but static structure) and forums (interactive but unstructured).

The company could be compared to a group of mainstream media that targets different niche, but the comparison should stop there. Besides touching different audiences through different publications, Ferrariferrari.com has a unique approach to publishing content.

• The company does not employ journalists in a conventional structure. It seeks instead the flexibility and dynamism of an evolving structure constant at the heart of which are found passionate individuals grouped by themes.
• These topics are discussed daily by the news coverage on the network of blogs for SMG as is the case in more traditional newsrooms. The mode of operation, however, offers substantial benefits over more rigid structures:

Instant information
The editorial team of bloggers are scattered around the globe and can instantly tell a news part:
• geographic location
• publishing tools available to them (one blogger has the option if necessary, to upload a current is passing before his eyes from a mobile phone). Each blogger still communicates with the rest of the writing on the topics covered through an internal tool, in order to debrief the quality of content and avoid duplication of items.

CREDIBILITY OF INFORMATION
Bloggers of the network are not employees and as such do not undergo any pressure content, political advertising or time pressure. Everything is made to ensure that only the information processing account.
Bloggers are paid 5 euros to the bill. It is not about a full-time job but the opportunity to pursue his passion of writing and the topic discussed. Write with passion is a sign of quality. The goal is to eliminate the syndrome “writing for his boss / her banker to” to focus not only on the news and its audience.

ENRICHMENT OF INFORMATION: THE STRATEGIC ROLE PLAYER
The participatory concept puts the reader in the heart of the information. The network structure gives it an SMG responsiveness and flexibility unmatched in traditional media by removing the filter weighing on the

Information is spontaneous but the qualitative filter is crucial to ensure quality content.
This filter is actually present and by its nature much more powerful than a traditional writing. This filter is, in our concept, self-generated community of readers who will correct or add information through hundreds of comments that are grafted to the news, producing a true media community (or social media).

COMMUNITY INFORMATION
The major part that takes the reader into this debate more virtuous effects on the media
1. Volunteer of the information enriching the community
2. Exchange of views
3. Loyalty and identification to the media that the community “owns” and towards which it tends to return to
regularly
4. Identification with the media and the community which composes
The strength of the blog is its ease of publication, its editorial freedom and above all a great capacity for real-time interaction with the audience. The blog is reinforced by bloggers become a skilled force essential information in a quick and immediate.